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If I could just sell one!
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work Revised and expanded edition by Stephen Key. McGraw Hill; New York 2016. Picture this scenario: A man selling pencils on a street corner is having no luck until a couple stops out of pity and asks him the cost. “Thirty thousand dollars apiece.” the would-be vendor replies smartly. Shocked, the couple backs away. “If I could just sell one!” speculates the man with the pencils. What grit, what confidence, what outrageous optimism! But what if he had a one-of-a-kind so valuable that selling it brings in tens or even hundreds of thousands from the right buyer? Picture this scenario: A man selling pencils on a street corner is having no luck until a couple stops out of pity and asks him the cost. “Thirty thousand dollars apiece.” the would-be vendor replies smartly. Shocked, the couple backs away. “If I could just sell one!” speculates the man with the pencils. What grit, what confidence, what outrageous optimism! But what if he had a one-of-a-kind so valuable that selling it brings in tens or even hundreds of thousands from the right buyer? Painless scaling. Every would-be innovator, inventor or start up visionary who would...
Read MoreBlazing a trail for new scholars
How to Become an Academic Coach: What you Need to Know by Mary Beth Averill and Hillary Hutchinson. CreateSpace independent Publishing Platform; First Edition edition 2014 (162pp). Anyone who knows either Mary Beth or Hillary will not be surprised to see how clearly and frankly they lay it on the line in this plainspoken, but thoughtful joint effort. Available in either paperback or Kindle format How to Become an Academic Coach reflects the decades of experience as writers, academics and academic writing coaches these authors variously share. In their closing chapter, “The Solopreneur Life,” the authors remind us they are also self reliant independent business women. After listing the typical downside of the entrepreneurial lifestyle (irregular business cycles, multiple demanding roles, continuous rebalancing) they list the pros. Flexibility and creative opportunity head the list, but they close with these heartfelt words for the individuals they serve, “…the clients for an academic coach are some of the most creative, interesting, and cutting edge researchers that it is a privilege to work with and know personally.” Implicit in any such labor of love is this brand of heartfelt empathy. What else does an academic coach need to know or be? It doesn’t hurt to have subject matter expertise in the fields one’s clients are versed in and...
Read MoreLive, love longer with the one you’re with
LOVE SENSE: The Revolutionary New Science of Romantic Relationships By Sue Johnson 340 pp. Little, Brown & Company 2013. Image courtesy of freedigitalphotos.com. Sue Johnson’s Love Sense is indeed about romantic love as popularly defined. More specifically the book targets prospects for “happy ever after”. Her continuing professional and research focus is fostering the enduring emotional attachment she believes truly happy couples exhibit. According to Johnson’s clinical experience, despite inevitable conflicts or setbacks, true long range love is no...
Read MoreHumble heroism or “Adaptation 101?”
Legendary Service: The Key is to Care by Ken Blanchard et al. 161 pages. McGraw-Hill 2014. The idea is simple enough although there is often an undertow of resistance from accounting and the executive suite. Look after your customers and all your other people. Loyalty will follow delivering growing, reliable returns. For many in business, or government for that matter, the formula just does not compute. Motivation to buy is complex, but everyone wants to be respected and valued...
Read MoreAre you steering or in steerage? Part 2: Author interview
This post continues our exploration of Upgrade, both the book and the ideas behind it. Part 2 is our recent interview between author Rana Florida and Praxis interviewers Kelly Okamura and Donald Officer. KO/DO What were your main reasons for writing Upgrade? Why now? RF I’ve interviewed an amazing cast of successful creatives for Your Start-up Life, my business advice column at The Huffington Post. Not just CEOs, business executives, and management leaders but a rocket scientist, an all-star athlete, politicians, mayors and governors, a Grammy Award winning musician,...
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